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Circular Economy · North America

Making the Case for
Plastic Done Right

Plastic Reimagined covers the legislation, science, and real-world projects shaping plastic's role in a sustainable future, backed by ALPLA's 30 years of recycling expertise.

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207 lbs

of plastic waste is generated by the average American each year.

Plastic Overshoot Day 2025 Report ↗
3B+ lbs

of used PET bottles and containers are collected for recycling each year in North America.

NAPCOR PET Recycling ↗
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Plastic isn't the problem.
What we do with it is.

The same material that keeps food fresh, delivers clean water to remote communities, and reduces car emissions is filling our oceans not because plastic is bad, but because we haven't built the systems and habits to keep it in the loop.

Plastic Reimagined focuses on the systemic, policy, and industry changes that can close that gap and the communities helping drive them.

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About the Initiative

Who We Are

Plastic Reimagined is an independent editorial initiative from ALPLA, covering the policy, science, and real-world projects shaping plastic sustainability in North America. It is part of ALPLA's global Plastic is Fantastic campaign — an ongoing effort to shift the conversation around plastic from problem to solution.

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Our approach to
plastic sustainability

We combine ALPLA’s 30 years of recycling expertise with independent editorial coverage, policy analysis, and real-world project reporting.

Reduce

Design out waste at the source through smarter material choices and policies that prevent disposable waste.

Recycle

Recycle

Close the loop through better infrastructure, industry standards, and recycled content mandates.

Reimagine

Reimagine

Challenge how plastic is designed, used, and recovered.

Report

Report

Cover the legislation, science, and real-world projects reshaping plastic's future.

Insights on plastic sustainability, policy, and innovation

Covering recycling innovation, packaging legislation, circular economy programs, and the projects moving the needle.

01 Policy
02 Innovation
03 Legislation
04 Real Impact

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Plastic sustainability in action

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Art Installation · 2024

Nice Time

Atlanta, GA large-scale public art installation created entirely from recyclable plastics, designed to inspire communities to see the full value of materials. An ALPLA initiative in partnership with artist Hyland Mather.

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Survey Research · 2026

The ALPLA 2026 Packaging Claims Reality Check Report

A survey of 1,000 U.S. adults on how they interpret sustainability claims on packaging.

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Coming Soon

More projects on the way

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